She is not a witch…..

First off, I’d like to say, I like ‘witches’. I’ve known and do know ‘witches’. ‘Witches’ have had occasion to attend and be members in my church (I’m a UU). So, personally, I don’t find it necessary for Christine O’Donnell to to refute the idea that she is now or ever was ‘a witch.’ (Although I seriously suspect our ideas of ‘witches’ are fundamentally different.)

Secondly, I don’t think starting a commercial by refuting the somewhat ridiculous idea that she are a witch is very smart. She’s letting her opposition define the narrative. I don’t hear the “I’m you” part over the “I am not a witch part.” Silly concept for a campaign ad unless she has nothing more substantial to say. (This is entirely possible.)

Finally, if she is going to do a commercial saying “I am not a witch” it might behoove her to not wear black with a dark background that has a smoky mist like effect behind her and have her hair as straight and flat as I’ve ever seen it. Who set this up? Bill Maher? Take a look:

Seriously, I’ve never seen Christine O’Donnell look more witch-like than she does in this commercial. Bright colors, trees, and upbeat background music would be the way to go here. Not this.

Perhaps they are trying to also get away from the cheerleader rah-rah image that haunts most of her 90’s and early 00’s appearances? Trying to make her look ‘serious’ and ‘senatorial’?

Well, they need to pick a theme. Combining  the two themes is an epic fail. Now she looks ‘witch-like’, not serious, while denying that she’s a witch. Not a good start for her first general election campaign commercial. Not that Chris Coons or I particularly mind.

 

Comments welcome,

Pat McGovern